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Winter is the best season to follow your skincare routine and stay hydrated not only for ourselves but also for our skin. Today, A2GO will introduce four Chinese face mask brands that produce cost-effective and high-functionality masks to retain your skin healthy and glow. Let's check them out! - 1 - Zhuben 逐本 | CAD$5.17/sheet As an aromatherapy skincare brand, Zhuben scent and will give you a unique healing and relaxing feeling. The packaging is also exquisite! Antique, at first glance, they are making products with ulterior motives. There are three types in one box: Cleanse, Anshou, and Qinrun. We recommend Qinrun that is based on rose water and focuses on deep moisturizing. First, apply half of the facial oil, and then use the mask. The addition of essential oils enhances moisturization, especially for dry skins. - 2 - Zhuben 逐本 | CAD$2.19/sheet Umoua's face mask is very similar to L'Oreal in terms of ingredients and the material of the seaweed membrane cloth that feels pure to use. This face mask's main ingredients are Vitamin C derivatives, glutathione, starfish clitoris extract, and more. Therefore, it brightens and stabilizes the skin, reduces oxidation, and long-term moisturizing. You might wonder if it could be too gentle or am I not using it enough? After using three or four tablets, we don't see the "WOW" effect, and it is very moisturizing and suitable for sensitive skins for daily application. - 3 - Abby's Choice | CAD$3.98/sheet Abby's Choice is a brand of Perfect Diary that focuses on facial masks. We will introduce the most popular ceramide facial mask today. As a patch mask, it is exceptional that the glacier sea silt extract is added. It is rich in minerals that are beneficial to the skin and can balance water and oil and soothe the skin. The sheet is also very different compared with other brands. It has jelly and cold skin texture, which is super soft. Every time you apply the mask, it feels enjoyable, and it is easier to stick to it without too much effort. Here is all we have for this blog, don't forget to follow our social media by clicking icons near the menu bar and comment what's your favourite face mask below. We will see you next week!

Looking for a new moisturizer, or do you want to add a new step into your skincare routine? A2GO Beauty is excited to introduce the cult-favourite Korean skincare brand, belif! The brand’s slogan, believe in truth, represents their commitment to clean beauty and transparency in ingredients and formulation. Available at Sephora and Nature Collection, these products have been stamped with the “clean-beauty” stamp of approval. Known for their unique textures and high-quality formulas, you can’t go wrong with belif products! Start your routine right with great cleansers! Belif offers a Makeup Removing Cleansing Balm, part of their Aqua Bomb line, and pair that up with their Aqua Bomb Jelly Cleanser! If you’re on the hunt for a double cleanse, try the Efficient Cleansing Gel Oil Enriched for a smooth, clean finish. Next, remove any impurities and relax your skin with belif’s selection of great toners. For people with skin concerns such as acne, the A2GO Beauty team recommends the Witch Hazel Herbal Extract Toner! With witch hazel as the main ingredient, this toner hydrates dull skin and provides soothing cleanliness to irritated skin. After cleansing, apply moisturizer to take care of your skin barrier. Hydrate and refresh your skin with belif’s popular Aqua Bomb product line, including The True Cream – Aqua Bomb and the Aqua Bomb Sleeping Mask, especially during your nighttime routine! Don’t worry, your skin will also feel amazing if you apply the Hungarian Water Essence after toner in the morning, for that extra glow! Lastly, as the holidays come up, treat yourself and your loved ones to a Belif Holiday Travel Kit, with all the bestsellers in mini sizes for awesome value! Shop on our Shopify site, by clicking on the icon in the top right corner of your screen!

This week, we visited L'Amour Beauty located in Toronto, ON. It is an Asian cosmetics store offering Japanese and Korean skincare and makeup products in Canada. Let's see what we found! Store address: 136 Dundas St W, Toronto, ON M5G 1C3 Website: https://www.lamourlife.com

On Lincoln Road in Miami, the United States, a long line of young girls lined up almost from the street to the end. Under the scorching sun, these girls were in groups, some holding their mobile phones to check their favorite products on the Internet, some taking selfies with their friends in front of the store, and some being excited to broadcast live to their TikTok fans. The store they are waiting for, called Shein, was born in faraway China. This European and American fast fashion women's clothing store is full of clothes of various colors, styles, and designs. Most of the same type of clothing costs between $5-20, which is only half of ZARA. When the girls carrying Shein paper bags in both hands were asked if they knew Shein was an e-commerce brand from China, they replied in surprise, "Really? I can’t tell at all. Almost all of my friends are buying." This fast-fashion website from China with the largest share in the world has been testing offline stores through pop-up stores around the world in recent years, launching an offensive towards physical retail. And Miami is their latest stop. The grand occasion of Shein offline stores overseas can not help but remind people of the popular scene when the American girl brand Brandy Melville first entered China. But now, when young people in China are enthusiastic about BM, young people from overseas are caught in a fashion trend called Shein. Why is Shein's pop store so popular? Shein’s offline pop-up stores are booming, on the one hand, because of the popularity and reputation that Shein has accumulated through online social marketing and cost-effective products over the years, and on the other hand, because of their pop-up store marketing strategies. As always, it accurately captures the preferences of consumers. In response to the fact that some customers were unable to enter the store due to the excessive number of people in the pop-up store, and the conflicts in the line, Shein introduced a reservation system in the Miami store. As a result, more than 3000 reservations were made within two hours. Chime for sale. During the three days when the pop-up store opened, approximately 125 people entered the store every hour to spend. The style of the pop-up store is very close to young people and incorporates a lot of social elements. There is a big Shein pink logo hung in the store, colorful neon lights illuminate the lobby, clouds hanging from the ceiling, and tropical plants to set off the atmosphere of Miami. Unlike common fast fashion stores, Shein, which started as a social platform, also embodies his style of Internet e-commerce everywhere. Before the opening, Shein specially set up VIP Night, inviting social platform bloggers, local celebrities, media, etc. to participate, pre-heating the pop-up store activities. The store has set up a special photo zone and prepared various photo props for girls to upload on social platforms. The full-length mirror and the window bring #SheinTryOnHaul, #MeetSHEIN topics, and there are also special photo-taking machines, free drinks, and food, and even DJs on the spot to make the girls not only buy fun but also have fun. At the same time, the promotion methods are dazzling, extending the e-commerce gameplay to offline. The most attractive part of the Shein website is that there are many fashionable styles of clothes, but the price is very low. At the same time, it is equipped with the strategy of "sending ten thousand coupons", full reduction on all platforms, and free return and exchange. Many consumers often do buy dozens of products in one go. The pop-up store also continues Shein's "crazy promotion" feature. Not only can consumers match their online coupon codes to offline use, but they can also get free gifts, cosmetic bags, etc. after spending a certain amount of money. At the same time, various small activities to obtain shopping vouchers have been set up, such as participating in a 2-5 minute survey to have a chance to win a SHEIN gift card worth $150. Pop-up shops fully integrate local characteristics and refuse to be the same. Shein will incorporate some local features in pop-up stores everywhere. For example, in the pop-up store in Miami, Shein blends with the characteristics of the seaside city, sets up a shell chair photo zone, and places palm leaves in the store. Free food Drinks have elements of the sea. For clothes on the shelves in offline stores, the most popular seasonal products on the platform will be selected according to the opening season. In the latest two pop-up stores this year, Shein has simultaneously put on the shelves some of the Shein X series, high-quality series MOTF, and some products under her own beauty brand Sheglam, which she collaborated with emerging designers. Tested pop stores globally Shein went from a little-known Chinese manufacturer to the world's most popular e-commerce fashion website with a valuation of 15 billion U.S. dollars, and it only took less than 6 years. In previous articles by Silicon Stars, we reported that Shein has become the most popular fashion website for overseas girls to shop and buy, and it has also become the wealth code of contemporary Internet celebrities. Now, Shein's territory is not just expanding online, it is beginning to try to break through the shackles of the Internet and move towards people's daily life. Starting from the opening of the first offline pop-up store in New York in 2018, in recent years, Shein has started to test offline stores around the world and has already covered Austin, Dallas, Los Angeles, Miami, San Francisco, Delhi, India, Mexico City, Paris and Lyon, London, and other places. Although Shien pop-up shops only stayed for a few days every time they went there, they all set off a fanatical pursuit of local girls. For example, this is Shein's pop-up store opened in Paris in September 2019. Paris girls who are very "picky" about fashion are willing to line up in front of Shein's store. This is Shein's pop-up store in Dallas, the USA before the outbreak in November 2019. The store is crowded with girls and the girls were all lining up for shopping. Although the outbreak of the epidemic at the beginning of 2020 stopped offline activities for a while, Shein’s pop-up stores in Los Angeles and Las Vegas still attracted many consumers, and everyone was wearing masks in long lines, risking the risk of the epidemic. Also, go into the store and make a big purchase. Recently, because of the popularization of vaccines and the full restart of the economy, Shein's offline pop-up stores have begun to accelerate. In June and July of this year, Shein opened pop-up stores in Tempe, Arizona, and Miami. During the epidemic, Shein online users exploded, which also expanded the influence of these two offline stores again. The girls ran around after learning the news of the store opening, and they all asked their friends to find out. According to TikTok blogger Rachel llanos, in order to be able to go to Shein’s pop-up store, she deliberately got up at 8:30 early and went to line up. She thought she was early enough. I didn’t expect that there was already a long queue before that time. She and her friends had been waiting until 2:30 in the afternoon to enter the shop smoothly. Overseas e-commerce enters a new stage From Shein's attempt to deploy offline stores, we can see that, as the hottest cross-border e-commerce company, the pioneers on the track have begun to enter a new stage. After just a few years of development, Shein's online users and sales have far surpassed traditional fast fashion brands such as ZARA, H&M, and Uniqlo. Now, offline retail, the last piece of these brands, also seems to need to be prepared to be divided among the new era FMCG brands represented by Shein. When traditional fast fashion brands such as ZARA were forced to undergo digital transformation by the Internet era, Shein seized the characteristics and opportunities of the Internet era to achieve a perfect corner overtaking and winning a large number of young users. When Shein has already occupied the throne of e-commerce fashion "boss" and the increase in users of online platforms may slow down, Shein will face a new question: Where will the brand develop next? In my opinion, there are roughly two roads in front of Shein. The first is to continue to expand and strengthen the e-commerce platform, and gradually transform from fashion clothing to all categories. The latest research on young American consumer trends released by the American research institute Piper Sandler in 2021 shows that Shein has become the most popular e-commerce website for young Americans after Amazon. At present, in addition to the initial women's clothing on Shein's website, various daily consumer products such as beauty makeup and accessories, household products, pet supplies, etc. have also begun to be put on shelves in some countries. Backed by China's low-cost and efficient supply chain system, many similar products can even "crush" Amazon in price, becoming a new choice for consumers. At the same time, Shein has also tried to launch joint series with external designers and brands in the past two years, and the boundaries of the brand have continued to expand outward. This means that in the future we will see more types of products and designs on Shein, and it is not impossible for it to further develop into a world-class e-commerce platform. The second path is to seize the characteristics of fast fashion and build a fast fashion brand with world influence. In the last stage of fast fashion development, ZARA from Spain, H&M from Sweden, and Uniqlo from Japan have all completed worldwide consumption popularization, and Shein is equivalent to doing ZARA and H&M in the new era. In the future, we are likely to see Shein's offline stores in shopping malls all over the world. Like ZARA today, Shein can also launch different types of products and services such as home series, beauty series, and accessories series around the characteristics of fast fashion. In terms of marketing methods, Shein's online and offline linkages will be stronger than the old brands in the past, and at the same time, it will launch different consumption models based on the characteristics of young people in the new era. And this path, from the current pop-up store, Shein is constantly testing the water, we may also be able to glimpse one or two. It seems that Shein has tried both ways and achieved good results. No matter what path Shein chooses next, it seems to have become the first fashion consumer brand from China with global influence.

As the world slowly returns to normal, it is a great opportunity to freshen up you look this fall. Today, I will share a new cozy fall makeup look to try on and welcome the fall season. Face Foundation The first step is to apply Koh Gen Do’s Maifanshi Aqua Foundation. The texture of this foundation is very light-weight and moisturizing. If offers a full coverage and covers any blemishes or redness. Powder Most of us have probably experienced makeup rubbing off from wearing a mask, so it is important to put powder on your nose and the covered area. Mistine’s BB Wonder Brightening Loose Powder will give a fresh finish without any creasing. Eyes Eyebrows Step 1: Brush eyebrows upwards to create symmetry and an arch Step 2: To emphasize the cozy look, fill the inner eyebrows with Suqqu’s Balancing Eyebrow. Eyeshadow KATE’s Eyeshadow Brown Shade Eyes is a go-to palette for you to create a cozy, dark brown look. Step 1: Apply the base color widely along with lower lash lines to emphasize the gradation look Step 2: Apply the light brown shade shadow over the lid Step 3: Use the dark brown shade shadow to line your eyes Step 4: Highlight with the lightest shade shadow Lips Lipstick Lastly, finish your look with a mocha-like lip color by using Celvoke’s Dignified Lips (#09).

Good evening! Today A2GO Beauty wants to talk to you about "Must-do nail colours in autumn and winter". 99% of the manicurists in the following sets of colour schemes have tried them. Hurry up and save the picture! Before we start, let's introduce a website where you can buy fake nails in North America! Shein is an online fast fashion retailer based in China that started in 2008 and is known for its super-cheap clothes focusing on women. With its motto of “everyone can enjoy the beauty of fashion,” Shein mostly sells women’s apparel but also offers an increasingly wide selection of accessories, shoes, children’s clothes, and men’s apparel. They offer amazing prices for good quality products. They are always up-to-date with current fashion trends in Asia. Website: https://ca.shein.com/ Maple Leaf Colour Maple leaf colour is actually a colour that is difficult to define. It is between pumpkin colour and orange red. It has an unspeakable charm with the autumn season. Red Wine Colour The most classic and least picky colour is definitely the red colour. It is a proper handle for autumn and winter, and it is also the favourite of many manicurists. It is white and comes with high luxury. Pink In the autumn and winter seasons, pink will not jump too abruptly, everything is just right. Gray blue The gray blue between gray and blue perfectly blends the characteristics of calm and intellectual. This colour scheme reveals the coolness of autumn and winter, but it does not look aggressive. Vegetal Green In the autumn and winter seasons, there are still a lot of audiences for the green plants. Not only do they not choose the skin colour, but everyone paints it beautifully. It looks very fresh and soft visually. What do you want to see tomorrow? Tell us in the comment and please follow us on Instagram!

As the famous K-Pop girl group BLACKPINK expands its global footprint, the four members Jisoo, Jennie, Rosé and Lisa have developed a strong fanbase in North America. Their music, makeup, and outfits are trending among many of the Gen-Z audience now. Jennie Kim, the face of Chanel's Coco Neige 2021 campaign, is known to have one of most unique makeup looks that always grabs everyone’s attention. In particular, her smoky eye makeup in BLACKPINK’s music video “Kill This Love” is trending on social media and inspiring many fans to try. Today, I will share with you the secret on how to easily recreate Jennie’s iconic cat eye makeup look. Face Primer To mimic Jennie’s fresh and flawless skin, you want to use a brightening face primer that pampers your skin before applying foundation. This will make your skin look smooth and create a “no-foundation” look. CLÉ DE PEAU BEAUTÉ’s Correcting Cream Veil Primer SPF 21 can instantly blurs skin’s imperfections for a refreshed finish. Foundation Using Suqqu’s Cream Foundation is the second step to achieve a radiant, dewy look. You should apply the foundation with a damp Beautyblender makeup sponge to ensure the extra foundation is absorbed, leading to a smooth, second-skin finish. Concealer & Powder Skip concealer and powder except for areas that need extra coverage or get oily easily. If needed, choose Clio’s Kill Cover Liquid Concealer and Innisfree’s No Sebum Mineral Powder to avoid crease or streak even if you wear it all day. Blush In contrast to many makeup looks that put an heavy emphasis on highlighting and contouring, applying the lightest touch of blush on the apples of your cheeks is the rule here. CANMAKE Tokyo’s Glow Fleur Cheeks provides a gradual flush that melts into your skin. Eyes Eyebrows Shu Uemura’s H9 Hard Formula Eyebrow Pencil is your best friend to recreate Jennie’s soft, natural eyebrow, without obvious arches. Using a light brown or one shade lighter than your hair color will also help create a natural appearance. Eyeshadow Venus Marble’s Eyeshadow Palette comes with 9 shades that help you achieve the perfect smoky eye look. Follow these directions! Take the top right shade and blend it all over the eyelids Take the maroon shade and apply it only to the outer portion of the eyes. Blend it out while keeping it as close to the lash line as possible Take the darkest color from the palette and use a dense and small brush to create a smoky effect Eyeliner Use KISS ME’s Heroine Make Smooth Liquid Eyeliner (brown) for a natural final look Line your waterline and slightly extend the tail of the wing to elongate your eyes without covering the eyeshadows Line the waterline of your inner corners Gently tap the outer corners of the waterline Eyelashes Finish with coats of KISS ME’s Heroine Make Long and Curl Mascara on your curled eyelashes. Lips Lipstick 3CE’s Mood Recipe Matte Lip Color (#218 Mirrolike) is a matte-type lipstick with creamy application, giving a warm and soft impression. To make sure the edges of the lipstick are softened, you want to apply the lipstick along your inner lip, then spread the color out by gently tapping with your finger. This was the step-by-step tutorial of Jennie’s signature cat eye makeup look! Let us know if you think it is useful and see you next time :)

We often hear our friends saying that their makeup looks are boring, even though they use a variety of products and new colors, but it still looks the same every day and there is no difference. Today, let's do something interesting: we'll teach you how to do the three distinct makeup looks of China, Japan, and South Korea! Now, no matter which country you are in, the makeup looks are becoming more and more personalized, according to each country’s cosmetic preferences. The picture below shows three current makeup templates for China, Japan, and South Korea. Chinese Style: In China, due to the large population and abundant culture, everyone does makeup in a very different way! It’s quite difficult to find the "Chinese daily style”, so let’s go for a more dramatic effect. We picked a look from the TV drama from Ruyi's Love in the Palace. The overall makeup of Zhou Xun is very simple, mainly highlighting the eyebrow shape and lip color, with an aristocratic feeling. We can't imitate Zhou Xun's aura, we can only replicate the makeup look. Key Points: The position of the eyebrows in this look is very special. Usually, our brows are drawn in line with the eyes, but in this makeup look, the eyebrows have been deliberately moved further back to create a more distinct and wider face. The eyeliner is just a simple outline of the upper lash line; add a pearl tint to the lower lash line, and lightly pat a faint shadow to the lower eyelid, blending upwards. Apply a warm-toned lipstick and don't overline your lips -- emphasize your cupid's bow with a sharp and defined lip liner. Tie the hair back and add hair sticks, for a final effect like this: Japanese Style: The following picture is a great representation of the current beauty trends in Japanese makeup: The main colour palette consists of a light nude beige, pale pink, apricot and orange tones in the highlighted areas of the face, and the diluted presence of makeup products. Overall the model looks innocent, natural, and clean. Key Points: A light and natural base makeup is needed -- use a cushion foundation for maximum glowiness! Eye shadow, blush, and lipstick must have the same tone and apply lightly to the face. The eyebrows consist of a two-part drawing method: the front part is gray-black and the tail of the eyebrow is a reddish-brown. TIP: use an eyebrow pen to create the illusion of thicker eyebrows with fine strokes in the front part of the eyebrow. Colour using eyebrow gel and browcara. The eyelashes must be curled upwards, but the mascara should be applied lightly. Try using brown mascara for a gentler look! The essence of Japanese makeup lies in the position of the blush. Apply to the cheek, under the center of the eyes, then smudge upwards, and it must be higher than the tip of the nose. This lifts up the face and creates an illusion of smiling cheeks. The final product should look like the picture above! Finish your Japanese makeup look with straight hair, or add braids to look even younger! South Korean Style: In South Korean beauty trends, the K-pop idol look is most often emulated. We've chosen HyunA's representative red-lip smolder to replicate today! Her iconic big eyes and small face are very popular. Key Points Apply a matte true-red lipstick; draw the lower lip round and full, and make sure the upper lip's cupid bow is not strongly defined. The eye shadow has a large contour range, and the upper and lower eye shadows should be blended out to create a wider shadow, and it should have a sense of upward movement. Line the entire eye, making sure that the upper and lower lash line are both defined. The end of the eyeliner is pulled up and elongated, similar to the European and American style. The eyebrows are dark in color, raised upwards, and the ends of the eyebrows are slender and lined. What is special is that her eyebrows are more straight than angular. Remember to add a mole right under your eyes for that special beauty mark. That’s everything for today’s blog post! You can definitely try these different looks at home with your own Asian cosmetic products. Comment below to let us know which look was your favourite!